Cosmetic Packaging

This line of cosmetic gift packages was designed for the mass market/drug store audience. The new Color Workshop brand was introduced successfully and established in the retail marketplace with a very strong and unified visual identity that achieved maximum shelf impact.

A graphic, contemporary approach was implemented in the design process that enabled us to continue to extend the line each subsequent season with variations on the original design concept.

Videotape Package

First Auto Sports Television produced a series of video documentaries about the world's leading sports car makers.

The logo and packaging for this first video spotlighting Porsche of Germany were designed to reflect the superlative engineering and elegant design of the featured cars. The products were marketed through mail order and through our development of a national print ad campaign, therefore allowing us to use an elegant, classic design that did not need to compete loudly with other packages as is the case in a crowded retail environment.

An identity was designed for this line of diet food products that was created to enhance the "slender" feeling that hopefully dieters can identify with. With the use of a tall, condensed logo for "Shape", a vertical black panel and stylized line illustration of a male and female figure, the product packaging gives the visual impression of a cohesive and easily identifiable brand that is appropriate to the category and has good shelf impact.

(Creative direction: Keith Chambers)

The brief for this project was to design a line of yogurt packages that had a “European” feel. This was achieved with the use of a cream-colored background, elegant hand-lettering and delicate, yet appetizing illustrations. Flavor designations were enhanced by using color-coding.

(Creative direction: Bob Wade)

Packaging for this line of frozen Jamaican meat turnovers consisted of a board sleeve over plastic trays. An identity was created for the brand based on the fact that the female owner of the company was Jamaican and that this particular product line consisted of Jamaican-style frozen snacks; therefore a fun, colorful, tropical image worked well, along with photography that emphasized the appetite-appeal of the product (which was delicious!)

Sparkett's Seltzer

Based on the idea of the old-fashioned seltzer bottle, this unique product featured freshly-dispensed seltzer in a plastic bottle. The design was inspired by the etched lettering on the windows of old fashioned soda fountains and each flavor was accented with an appropriate color.

(Creative direction: Keith Chambers)

Logos and packaging were created for two new lines of decorative accents for the home - architectural shelves and reliefs. Using brown kraft cartons and litho labels, and with over 20 products in the line, a cohesive identity was established with a soft green color for the shelves and soft terracotta for the reliefs. The label layout utilized photography of each item, the logo, product information and romance copy.

A line of upscale frozen desserts needed packaging that would reflect the high quality of the product. This was achieved by creating hand-lettered product names, deep, rich colors, and elegantly-lit photography. All the packages featured an information panel that indicated either defrosting or cooking times and servings per item.

Jody Maroni's gourmet sausages are well known for their eclectic multi-national flavors and natural ingredients. The identity for the company sprang from the Venice Beach location of the original Jody Maroni's sidewalk restaurant where Jody would entice passers-by to try his sausages by taunting and teasing as they strolled by. These labels were created for the retail market to echo the fun, dynamic nature of the company and the international nature of the product varieties.

A toothpaste-type dispenser was this client's choice of package for their pure clover honey. The vertical format of the package created a design challenge that we addressed with the use of bright, striking colors and an angled display panel for the product name.

(Creative direction: Keith Chambers)